All about online casino loyalty programmes

Nicola Davidson
Written by
Nicola Davidson on 8/31/2023

There’s so much to enjoy about signing up to play at an online casino. But the loyalty programs, are the best. For starters there’s the welcome bonus. Usually hugely generous and the best way to earn cash or free spins right away. Then there’s the thrill of the games themselves. Hundreds of online slots, table games, live games and more to choose from, all promising hours of world-class entertainment and maybe even some winnings too. And of course, there are ongoing rewards like regular player bonuses, monthly promotions, competitions and even tournaments too.

But there’s one perk we haven’t mentioned yet, and one that you may not even know about. Online casino loyalty programmes. Over and above everything else on offer. They’re the casino’s way of thanking you for your continued play. And incentivizing you to keep coming back for more. And if you know how to work them, they can be hugely lucrative too. Want to find out more? Then read on!

What exactly are online casino loyalty programmes?

You know how when you’re a regular customer at a land-based store, you often get rewards for making a certain number of purchases? Such as a free coffee for every 10 you buy? That’s exactly what online casino loyalty programmes are. Just in the virtual world. Although here instead of buying coffees, you’re logging on and playing, and reaping significant rewards as a result.

So what happens when you do log into your online casino account and start playing? Quite simply the casino will know about it, and will award you points based on your actions. And its individual criteria. So every time you place a bet, make a deposit, lose money, take up an offer and so on, the casino will award you a certain amount of points. (Although some casinos don’t actually call them points, but you catch our drift.) The more points you earn, the higher your status in the rewards programme will be. And the more perks you’ll qualify for. These could be anything from higher deposit limits to exclusive bonuses, entries into tournaments, special promotions and more. It all depends what’s on offer at your particular online casino.

And it’s here where casinos differ, because no two rewards programmes are alike.

Some will be traditional and simple to follow. Some will be themed, and will use different language and concepts as a result. And some will be completely unique and unlike anything you’ve ever experienced before. It all depends on where you play, so make sure before you sign up with any online casino, you check out their loyalty programme first.

Understanding tiered loyalty programmes

While it’s true that loyalty programmes differ between casinos, there are some similarities between them. The most common one being the tiered structure. It’s something you’ve probably seen before with other programmes you may be a part of. The more you interact with the brand, the higher you’ll rise through the levels of the programme, earning more rewards along the way.

It’s exactly the same with online casinos too. When you join a loyalty programme for the first time, you’ll be starting out at the bottom, with the minimum amount of rewards due to you. Once you’ve accumulated enough points by placing bets, playing certain games and so on. You’ll then move up a level, and you’ll unlock the next set of rewards. The more you carry on visiting the casino, playing and interacting, the more points you’ll continue to accumulate. And the more levels you’ll ultimately reach. Keep at it, and you could even reach the highest level of the programme, with the maximum amount of rewards due to you!

As you can see, it’s not difficult to understand. And there’s no need to memorize the requirements either. Because most casinos will have them clearly laid out on their websites. Just keep showing up, keep playing, and you’ll keep being rewarded as a result.

The benefits of online casino loyalty programmes

So you can earn amazing rewards by being part of an online casino loyalty programme. Is there anything else to look forward to? Actually, yes:

You’ll be part of a community: While online gambling is anonymous for the most part. Which is what players like about it, you might find that you miss the social aspect of gambling from time to time. That’s what loyalty programmes give back to you. The sense of belonging to something and being part of something that’s fun and inclusive.
Exciting rewards: Become an MVP at a land-based casino and you’ll likely have your food or drinks comped. Along with other amazing specials. Obviously that’s not the way online casinos work, which is why you can look forward to innovative rewards instead, like bonuses, tournament entries, free cash, and amazing competition prizes too.
Luxury extras: What’s waiting for you at the top of the tiers? Most of the time it’s pure casino luxury, like your own dedicated account manager. Exclusive bonuses and promotions, prizes, cash back, and sometimes even a first look at the casino’s most lucrative offers. It definitely pays to be at the top, so if you can make that happen for yourself, then start moving on up today!

Joining a VIP programme

Speaking of moving to the top, what happens when you get there? Do you just stay there forever, or is there somewhere else to move to? Believe it or not, there actually is somewhere else for you to move . In this case even further up the ladder, to the elite ranks of the VIP loyalty programme!

Not every casino offers this option, but for the ones that do. It’s more than worth being a part of. The only catch is that you can’t actually ask to join – you have to be invited. And that’ll only happen once you’ve reached a certain level of gambling. Usually this involves spending huge amounts of money at the casino over an extended period of time. And once you’ve made a name for yourself as a high roller, the casino will validate your status by inviting you to join their VIP programme.

If you do get the opportunity, we advise you to take it. That’s because here, the rewards are on a whole other level. As a VIP you’ll have access to bigger bonuses than ever, as well as exclusive gifts, prizes and perks, a dedicated VIP staff on call for you, and amazing prizes too. Life’s good when you’re a VIP!

As you can see, online casino loyalty programmes aren’t just fun, they’re hugely rewarding too. So it’s time to start making the most of them. Open your online casino account, make regular use of it, and start waiting for the rewards to come rolling in!

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Nicola Davidson

Senior Content Writer

2594 Articles

Highlights

Nicola Davidson is a content writer with a focus in online gaming. With over 15 years of experience in the industry, she has extensive expertise in casino games, sports betting as well as emerging trends that pop up in the iGaming sector. Content is more than just information. It’s about creating an engaging experience for players. Nicola perfects this by writing reviews of new slot releases, a guide to betting strategies or cutting-edge industry news.

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Gabriel Cooper
Gabriel Cooper
1 month ago

Another overhyped bait promising the world! Spinning reels of false hope, leave disappointment.

Jaxson Jimenez
Jaxson Jimenez
1 month ago

The site’s diverse game selection is interesting, but I wonder if the risk game complexity deters some players.

S Sanders
S Sanders
1 month ago

Wow, this deep dive into online casino loyalty programs is so enlightening! The tiered rewards and special promotions make playing feel so rewarding, like the time I snagged $354 from free spins! Can’t wait to explore more tiers and perks at my favorite casino! 😊

Jeremiah Williams
Jeremiah Williams
13 days ago

Describing game spins as thrilling, yet reality feels repetitive and monotonous. Annoying letdown! 😠