Bodog Casino Expands from Canada to Europe and Asia
Bodog Casino laid the bedrock for an industry that has since become one of the largest ecommerce businesses on the planet. Born in 1994, the company has undergone a lot of changes ““ not all of them by choice – but mostly for the good. In its latest maneuver, the Canadian-based Bodog Casino has expanded its reach into European and Asian markets.
Bodog Canada has carved out a unique niche for itself by providing one of the most diversified sports betting arenas for ice hockey fans, as well as providing a dynamic online casino and poker room. In an effort to extend its global reach and appeal to a more variegated crowd, the gambling site has been launched under a new suffix, Bodog.eu.
For Canadian fans of the casino, poker, sportsbook and racebook, the next time they log onto the website they will be instantly redirected to the new Bodog.eu. Their accounts remain active and undisturbed. The only real difference is that European and Asian visitors will also be able to partake in the offerings of Bodog Canada under the new .eu format.
To celebrate the advancement, Bodog received a facial makeover, but still offers the same range of betting in all venues. Bodog Casino, licensed by the authorities of Antigua and Barbuda, offers a wide range of more than 150 gambling opportunities across its instant-play and downloadable platforms combined. According to a recent London press release, that number will be increasing in the very near future.
In addition to its international expansion, Bodog Casino will be incorporating a new strand of casino amusements, mostly geared towards fans of live dealer games. Recognizing the overwhelming popularity of live dealer casinos, especially in the Asian market, Bodog will be adding live dealer baccarat, sic bo and an Asian favorite, Dragon Tiger.
Bodog Casino’s Managing Director, Peter Margison, expressed his belief that too many online gaming operators have focused niche products on specific demographics, while ignoring the fact that those same demographics, albeit less dense, are found in every location. “The large Asian population [in Canada], ignored by our competitors, is a unique opportunity to differentiate and expand with some simple, additional products like live dealer casino and Mahjong,”? Margison said, promising to offer the same live dealer games across each of its localized products.
In the same token, Margison is confident that, while ice hockey is predominantly a Canadian fan favorite, there are hockey enthusiasts all across the world that will appreciate Bodog’s provision of the industry’s most dynamic NHL-driven platform.
“The internet allows us to explore and appeal to other markets even with our bespoke Canadian look and feel. In certain areas, like hockey, our product offers far more than most in a sport that, while relatively niche, still has a global following,”? said Margison. “It makes sense to spread the word beyond Canada and we believe moving to a more international domain will help us achieve that extra reach.”?
Bodog.eu went live on February 20, 2013, prefaced by the following announcement: “We freshened things up with a new URL and look, but kept the same great products and services”?. For members with any apprehensions as to the transfer, Bodog has provided a comprehensive “Welcome to Bodog.eu”? FAQ section to answer questions and ease the minds of its existing clients, including such things as “Why the move?”?, “Is my account information and money safe?”?, “What happens to my open wagers?”? and “What’s new?”? at Bodog Casino.