With the peak of FIFA World Cup 2018 ending, we noticed a lot of the football players were in fact wearing jerseys with online casinos printed all over them and it got us thinking, why? Why are we seeing this now in such a prominent way? Why is it so popular in today’s market? The reason is threefold. Let’s take a walk through.

This past decade has seen a huge rise in the number and popularity of online casinos. This is due to both the rise in internet & smartphone technology and the fact that people can now play online casino games from their phones! This means, playing anywhere on the go is an option you didn’t have ten years ago, or even 5.

This may be good news for players but, for operators, it takes a little more elbow grease being profitable in such an oversaturated and competitive market. Football (soccer) is a very popular sport in general but especially within Europe. Millions of people tune in to watch the sport, especially the FIFA World Cup every time it airs and for an online casino to show its brand in that kind of way, shows success and let’s face it, is a great way to garner attention.

Online casinos are even having celebrities be the face of their brand to earn reputation and more attention. Smart advertising but likely, expensive.

What are your thoughts?

Happy Spinning 🙂