William Hill streamlines its operations

Nicola Davidson
Written by
Nicola Davidson on 12/14/2021

In a bid to streamline its European offerings, sports betting operator William Hill will soon be shutting down three of its online brands, namely Casino Club, 21Nova, and EuroGrand.

This strategic move will allow the brand to focus more of its energy on its Mr. Green and William Hill gaming platforms, with players from the three closing casinos already being encouraged to migrate to either of these via rewards incentives. Whether or not players choose to make this move, they will have until 24 January 2022 to withdraw their funds before operations across all three casinos cease permanently.

Once the casinos have been taken offline, William Hill will still continue to operate six online gaming sites in the UK, a market responsible for 64% of its online revenue. With a smaller pool of gaming brands on which to concentrate in the year ahead, this more streamlined approach “comes as part of [a] continuous evaluation of [William Hill’s] brands and business footprint”, according to a statement released by the company.

What does 2022 have in store for William Hill? Only time will tell, but our hope for its players is continued success, prosperity, and quality entertainment.

Happy Spinning 🙂

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Nicola Davidson

Senior Content Writer

2593 Articles

Highlights

Nicola Davidson is a content writer with a focus in online gaming. With over 15 years of experience in the industry, she has extensive expertise in casino games, sports betting as well as emerging trends that pop up in the iGaming sector. Content is more than just information. It’s about creating an engaging experience for players. Nicola perfects this by writing reviews of new slot releases, a guide to betting strategies or cutting-edge industry news.

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Charles Rivera
Charles Rivera
27 days ago

Focusing resources on Mr. Green and William Hill platforms sounds like an exciting strategic shift for enhancing player experiences. This decision could lead to more personalized and dynamic offerings, boosting player satisfaction and engagement. Enjoy discovering new gaming adventures! 🎮

Grayson Brown
Grayson Brown
23 hours ago

Ugh, hyping predictable spins as thrilling is disappointing and sad! 😠